Small Business or Big Brand: You Better Have a Marketing Strategy

Small Business or Big Brand: You Better Have a Marketing Strategy

All too often I see small businesses (SB) operating with a “shotgun approach", rather than operating off a clear strategy with defined tactics. Far too many SB’s approach marketing without a clearly defined strategy or goal. This needs to change.

All Your Eggs in the SEO Basket?

All Your Eggs in the SEO Basket?

When you are a small marketing team with minimal resources, it can be tempting to go all in and invest heavily in one single approach to creating brand awareness and generating leads/customers/business. Find out why this may be a bad strategy. 

Facebook and Small Businesses - What Just Happened?

Facebook and Small Businesses - What Just Happened?

Facebook has once again adjusted the way it prioritizes which content to show in your news feed. It isn’t necessary to delve into previous news feed changes and how we arrived at this point, but it is important to know how this new change will affect your business and what you can do to stay ahead of the curve.

    Marketing Your Small Business - Do You Need A Strategy?

    Marketing Your Small Business - Do You Need A Strategy?

    Marketing efforts minus a strategy can mean that you are throwing paint at a wall to see what sticks. And that is not a plan to long term success and can be a costly endeavor. 

    Goals and Digital Marketing Strategies for Small Businesses

    Goals and Digital Marketing Strategies for Small Businesses

    Goals are one of, if not the most, important things to consider when strategizing, setting up, and executing your digital marketing efforts. Without knowing precisely what you are trying to accomplish, businesses are simply throwing stuff out there.

    5 Tips To Improve Marketing For Your Small Business

    5 Tips To Improve Marketing For Your Small Business

    As a fellow small business owner, I can personally speak to the importance of #4. Having in-person, social interaction is key to running a successful business. Especially in a community like Salt Lake City, where the community of small business owners is so tightly wound. Aside from that, I would add that in addition to Social Media, small businesses need to find their digital strategy. That's part Social Media, and part email/web/SEO/etc. You can read the Forbes article here for the other 4 tips they suggest.