The Case for Outsourcing Your Marketing

The Case for Outsourcing Your Marketing

When starting a new business, there are many considerations. One is the need to create and implement an effective marketing strategy; a fact many new business owners fail to take into account. But what about taking into account who will run your marketing?

How Frequently Should Your Business Post on Facebook?

How Frequently Should Your Business Post on Facebook?

"How often should my business be posting to Facebook?" It's one of the most frequently asked questions we get. But, most small business owners and marketers for small businesses are surprised by what the data suggests (Courtesy of Hubspot).    

Goals and Digital Marketing Strategies for Small Businesses

Goals and Digital Marketing Strategies for Small Businesses

Goals are one of, if not the most, important things to consider when strategizing, setting up, and executing your digital marketing efforts. Without knowing precisely what you are trying to accomplish, businesses are simply throwing stuff out there.

Hubspot's 15 Best Email Marketing Campaigns

Hubspot's 15 Best Email Marketing Campaigns

I am always on the lookout for examples of high-quality work, so I was happy to see Hubspot recently published a list of the 15 best email campaigns of the year. Check them out here!

The Importance of Content Calendars for Small Businesses

The Importance of Content Calendars for Small Businesses

At some point, it becomes paramount for small businesses to a) identify their social strategy, and b) create a content calendar that helps them religiously stick to the "plan".