Starting your own business is never easy. There is entirely too much to do, and not nearly enough time to do it. Mistakes are inevitable and can - depending on how you approach them - present valuable learning opportunities. This is especially true when it comes to small businesses and how they approach their marketing. As this article explains, it can often be reduced to 3 common mistakes. However, I’d like to focus on one point in particular and how small businesses can avoid it and set themselves up for long-term success.
The first point in the article, and likely the most detrimental to future success, is the failure to create a solid marketing strategy. It isn’t that marketing is completely off the radar; many new business owners do their best to find and attract new business, do regular social posts, and so on. However, absent a viable strategy, these efforts result in little more than throwing paint at a wall to see what sticks.
As a result, it’s critical that small businesses know exactly what the plan is, why, and how they will go about executing their plan. Far too often I find that clients are doing marketing, but don’t know why. Having a proper strategy in place will immensely help over the short and long term. Take a look at the rest of the article for more on the subject and read the additional points the author makes.