From my career in enterprise marketing positions to now being a small business owner, I've used many of these tools. The Yoast SEO plug-in for Wordpress is very popular with many of my clients, and I've recently started using Canva. All in all, this is a pretty comprehensive list. Pro Tip: The Google Keyword Planner and Google Alerts are tools I see far too few companies using. Start today. It helps greatly when trying to come up with topics for social media posts.