Online paid advertising can be a great way to build a large audience and attract more visitors to your site. However, with so many options and platforms to choose from, it can be daunting to know exactly where to invest. This article does a great job of distilling down everything you need to know about creating online ads, but the most important takeaway is the value Facebook ads provide to both large and small businesses.
As the article points out, Google ads are far too expensive and competitive for most companies, especially those trying to break into an established market. I strongly encourage all my clients to invest in Facebook ads instead of Google, simply because for as little as $30-40 a month they’ll start seeing results. In addition to that, Facebook ads can run on Instagram as well, giving you even more exposure. Finally, Facebook, with its 2 billion monthly users, gives you incredibly precise targeting to make sure you are reaching the right audience.
I highly recommend reading the rest of the article as it goes through the nuances of Facebook ads and provides extremely useful tips to maximize your advertising investment.