All too often I see small businesses (SB) operating with a “shotgun approach", rather than operating off a clear strategy with defined tactics. Far too many SB’s approach marketing without a clearly defined strategy or goal. This needs to change.
Facebook has once again adjusted the way it prioritizes which content to show in your news feed. It isn’t necessary to delve into previous news feed changes and how we arrived at this point, but it is important to know how this new change will affect your business and what you can do to stay ahead of the curve.
Small Business Saturday started in 2010 and is a nationwide effort to support small businesses that would otherwise be left out of the holiday shopping spree known as Thanksgiving weekend. I love this initiative because I, too, am a small business owner. While not in the retail space, I understand the frustration of working with limited resources and struggling to create genuine value for my clients.