Small Business or Big Brand: You Better Have a Marketing Strategy

Small Business or Big Brand: You Better Have a Marketing Strategy

All too often I see small businesses (SB) operating with a “shotgun approach", rather than operating off a clear strategy with defined tactics. Far too many SB’s approach marketing without a clearly defined strategy or goal. This needs to change.

All Your Eggs in the SEO Basket?

All Your Eggs in the SEO Basket?

When you are a small marketing team with minimal resources, it can be tempting to go all in and invest heavily in one single approach to creating brand awareness and generating leads/customers/business. Find out why this may be a bad strategy. 

Facebook and Small Businesses - What Just Happened?

Facebook and Small Businesses - What Just Happened?

Facebook has once again adjusted the way it prioritizes which content to show in your news feed. It isn’t necessary to delve into previous news feed changes and how we arrived at this point, but it is important to know how this new change will affect your business and what you can do to stay ahead of the curve.

    Why I Support Small Business Saturday

    Why I Support Small Business Saturday

    Small Business Saturday started in 2010 and is a nationwide effort to support small businesses that would otherwise be left out of the holiday shopping spree known as Thanksgiving weekend. I love this initiative because I, too, am a small business owner. While not in the retail space, I understand the frustration of working with limited resources and struggling to create genuine value for my clients.

    The Case for Outsourcing Your Marketing

    The Case for Outsourcing Your Marketing

    When starting a new business, there are many considerations. One is the need to create and implement an effective marketing strategy; a fact many new business owners fail to take into account. But what about taking into account who will run your marketing?

    The Value of Facebook Advertising

    The Value of Facebook Advertising

    Trying to determine where to place your online advertising spend?  Google vs Facebook has long been a question for small businesses but when it comes down to the most bang for your buck, Facebook has a lot to offer. 

    Marketing Your Small Business - Do You Need A Strategy?

    Marketing Your Small Business - Do You Need A Strategy?

    Marketing efforts minus a strategy can mean that you are throwing paint at a wall to see what sticks. And that is not a plan to long term success and can be a costly endeavor. 

    How Frequently Should Your Business Post on Facebook?

    How Frequently Should Your Business Post on Facebook?

    "How often should my business be posting to Facebook?" It's one of the most frequently asked questions we get. But, most small business owners and marketers for small businesses are surprised by what the data suggests (Courtesy of Hubspot).